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Nicolaas vervelde - MD/CEO

A SPEECH BY NICOLAAS VERVELDE – MD/CEO, NIGERIAN BREWERIES PLC, ON THE OCCASION OF THE UNVEILING OF THE WORLD’S BIGGEST PROMOTION POSTER...
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His Excellency Rt. Hon. Ifeanyi Ugwuanyi, Executive Governor Enugu State (Protocols) Ladies and Gentlemen

I am delighted to be in Enugu on yet another epochal occasion on behalf of Nigerian Breweries Plc, makers of Gulder – The Ultimate Lager Beer. I am also excited that Enugu State, which is home to our biggest brewery is also playing host as Gulder unveils another record breaker.

Your Excellency, as you may already know, Enugu and the South East Region has consistently played host to big moments for us in Nigerian Breweries. Since the commissioning of our second brewery in Aba in 1957, the South East has been a solid base to our operations and a veritable home to our brands. Our investments in the region has been such that 4 of our 11 breweries are sited in the region (Aba, Awo-Omamma, Onitsha and Ama). Our flagship Ama Brewery is here in Enugu State. Additionally, we also have the biggest sorghum malting plant in Africa located in the South East. It is in continuation of this robust relationship with the South East that we are here today in Enugu courtesy of Gulder the Ultimate lager beer.

Since its unique launch in 1970 as Nigeria’s first lager brand packaged in a brown bottle, Gulder has moved from strength and attained many firsts along the path including blazing the innovative trail of being the first beer in Nigeria to be sold in cans. In 2014, Gulder was renewed in Nigeria’s most innovative beer bottle with a proud gold neck foil and bold shoulder-embossment, complemented by a new metallized body label with striking double side-embossment. Gulder, the Ultimate (popularly known in Enugu and its environs as “Ebubedike”) has a strong masculine look that stands shoulder to shoulder with the men who drink it.

Your Excellency, in 2004, Gulder masterminded the first wholly local reality show produced in Nigeria, the Gulder Ultimate Search (GUS), which has run for 11 consecutive seasons. In 2008, Enugu State played host to the GUS which has also created a platform to showcase Nigeria’s hidden tourist locations in addition to bringing out the best in our youths through an adventurous journey that tests their mental mettle, physical strength and social adaptability. Today, we are pleased to expand the frontiers with the biggest consumer promotion in the history of Gulder with over 4 million prizes to be won. Your Excellency, the ultimate promotion by the ultimate beer deserves to be announced in the ultimate way. I am thus happy to inform that the details of the Gulder Ultimate Chase will be announced via the unveiling of the World’s biggest promotion poster. With this poster, which His Excellency will unveil shortly, Gulder breaks the record for the world’s largest poster with an area of 5.3m². The Gulder Ultimate poster beats the current record of 4.7m² achieved in Kochi, India on 27 June 2015. This feat is an attestation to the Ultimate beer and the Ultimate Man who stands up to be counted with his beer.

As Nigeria’s pioneer and leading brewing company, today’s announcement and unveiling is, essentially, another showcase of Nigerian Breweries’ continuing commitment to Winning with Nigeria. This commitment covers all aspects of our operations: our brands, our investments, our footprint, our people and our socio-economic impact.

Your Excellency, it might interest you to know that between 2011 and 2015, we have built, furnished and donatedclassrooms, libraries and conveniences in schools in Enugu State. In the same period, we have built and furnished a science laboratory complex in the University of Nigeria, Nsukka. We have also constructed a water project in Umuezeani Community, our immediate host community, where we are also currently constructing a community hall. Last year, in partnership with the Heineken Africa Foundation, we commenced the School Feeding Programme that provides a meal per day for school children in two schools in Eke. Only recently, we also donated two patrol vans to the State Police Force as a way of boosting security in the state.

As Nigeria’s pioneer and leading brewing company, today’s event is, essentially, another showcase of Nigerian Breweries’ continuous commitment to Winning with Nigeria through our brands, our footprint, our people and our socio-economic impact. Your Excellency, I thank you for accepting our invitation to unveil this landmark poster and I congratulate you on this big moment which puts Enuguon the global platform in your time as the Executive Governor of the State. I believe that this is symbolic of your time as Governor of Enugu State and the good fortunes the people will reap with you at the helm of affairs. We are confident that the attention it will draw to Enugu will snowball into the progress and well-being of all.

Ladies and gentlemen, I thank you all for making today's event an Ultimate one just like Gulder, The Ultimate Beer.

NICOLAAS VERVELDE

AUGUST 24 2015

 

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